Adding friction to increase revenue
Growth Tactics from Video Games
Unlock the Power of User Feedback
Reverse Engineering Your Competitor's Marketing Strategy
8 Great SaaS Onboarding Email Examples
Why You Still Need to Do Things that Don’t Scale
Books non-technical founders should read to create better products
Template Driven Growth
Using Jobs To Be Done to Sell More
Understanding Payback Period
Simple User Onboarding Framework to Increase Your Activation Rate
The Guide To Effective Positioning
Using Priming in your product
Delighting Customers Using the Peak End Rule
Problem Agitate Solution Copywriting Framework
Using Loss Aversion to drive growth
Increase your free to paid conversion rate
Ingredients of High Converting Sign Up Pages
Dropbox Growth Story
How to use AIDA to boost your landing page conversion rate
9 SaaS Metrics you need to know
9 Ways to Leverage Psychology to Create Better Product Experiences
7x Your conversions with Personalisation
7 fail-proof tips to build trust
10 principles of UI Design
7 tips to boost cashflow using annual pricing
7 tips to engineer virality
1) Hick’s law
More options leads to harder decisions.
Don't confuse the user.
Reduce the number of options.
Use a short sign forms and ask only what you need.
2) Zeigarnik Effect
People remember incomplete tasks better than completed ones.
Make the user feel like they are close to the finish line during signup.
Use progress bars and never start the progress bar at 0.
The user will be less likely to drop-off.
3) Endowment Effect
You value something much more if you think you own it in some way.
By making users invest a little customisation they’re more likely to make an app feel theirs.
This will lead to them returning to the app and increasing retention.
Nolt does this nicely
4) Future Pacing
Rather than focus on features, Discord focuses on letting my imagination run wild.
"Imagine a place..."
This me think about what is possible. Being part of a community. That sense of togetherness.
Use future pacing to make a visitor sign up and dream.
5) Reciprocity
People feel the need to reciprocate when they receive something.
It’s ok to ask for a favour, but would you ask 6 in a row to a stranger?
The same goes for apps.
Value 1st. Ask 2nd.
Expensify shows you the value in their tool first, then asks for personal information.
6) Loss Aversion
Humans experience loss more than gain.
Linkedin says you'll lose connections, recommendations and more when you try to cancel your account.
Use loss aversion:
• In cancel flows to reduce churn
• Abandoned Carts to increase sales.
7) Cognitive Load
Cognitive load is the total amount of mental effort that is required to complete a task
Follow Steve Krug's principle: Don’t make the User think.
57% of users abandon cart due to do extra work during the sign up flow.
Reduce friction and make it simple.
8) Bandwagon Effect
The tendency for the brain to conclude that something must be desirable because other people desire it.
Use number of customers, social proof and testimonials to show your product is desirable and they should sign up for it.
Miro does a great job of this.
9) Decoy Effect
Make big prices look smaller by comparing them to even larger prices.
Always use tiered pricing to allow this to take effect.
Have a lower, medium and higher tier offer. Usually people will gravitate to the medium tier offer.
The Economist did this well.
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