Head of Growth turned Growth Advisor to Seed-> Series B startups. 10+ years experience working with B2C and PLG SaaS startups. Growth EIR at Kings College. Great Guy :)
Lumio, previously called Foenix, was a social media analytics company that helped brands like Audi, David Jones and Red Balloon source legitimate influencers for social media campaigns.
“We were essentially the Instagram police and called out fake influencers left, right and centre. It was fun and all, but there is only so many bikini chicks you can look at on Instagram before you start losing your mind.”
Dan, Co-founder and CEO of Lumio
“After this, we both took up golf on during the week and started eating fancy dinners at the local Country Club... Ha. This is not what happened at all. We suck at golf and love eating Guzman Y Gomez.”
Adam, Co-founder of Lumio
Whilst in Germany, Dan worked with with brands such as Daniel Wellington and BMW - Ja!
Adam worked with clients like Vodafone, TAFE NSW, Adobe and also won the 'Good Design Australia' award for his work on the Seatfrog website.
The name "Relume" is born.
relume
[ri-loom]
To relight or rekindle (a light, flame, etc.)
To do this they would have to build a company that would be profitable in its first year. Not the next Uber of *insert clever idea*.
“Relume was an opportunity for us to build a profitable business, not a startup that bleeds cash, whilst doing what we love to do. It also allows us to learn about all types of businesses and the problems they deal with. These are all opportunities that we could potentially solve for in the future. For now, our goal is simple, we want to build a kickass business which means we really want our customers and the Webflow community to succeed too.”
Dan, Co-founder of Relume
You've heard our story, it's now time for the world to hear yours.
Theo has a great understanding of growth on both a strategic and operational level.
Theo helped set up processes, built useful playbooks and trained team members during a period of rapid growth at Republic.
Analytical, reliable and easy to work with, Theo helped improve some of our key marketing KPIs and set up a strong foundation for us to build on.
Theo helped us revisit and map our customer journey, devise experiments, and empower members of the team to have more clarity around ownership and specific metrics.
We now have greater alignment across the org and found ways to get our customers to our core value faster. Removing blockers is one of Theo's superpowers! We have learned a lot from working with him, and we are a stronger team because of it.
Theo helped us to define our growth strategy and the acquisition channels to focus on. Theo worked closely with our growth team and implemented a strong experiment framework, which we are now working from.
Theo’s structured approach and great energy really helped to push our team in the right direction.
We all really enjoyed our internal growth workshop with Theo and it's really helped us focus on what needs to be done in the here and now - with clear actions.
Theo is a vital member of our team of Experts in Residence at King’s. Through his growth mentorship and workshops, we have seen our ventures take significant strides forward in areas ranging from customer development, to user acquisition and growth strategy.
We were testing on a number of different channels without clear direction. We had started to experiment with messaging but hadn’t figured it out.
After working together with Theo, we had a better picture of what to focus on, what messaging would work for our audience and what next steps to take.
Theo is the rare type of marketer who blends the theory with the strategy with the execution. I learnt more in an hour with Theo than I had in the past 6 months of learning on my own. Theo has the ability to come into your business, identify a problem and put solutions in place immediately. I have absolutely no hesitation recommending Theo. Work with him as fast as you can!
Theo was a pivotal part of building and expanding our marketing efforts at Regal Gentleman, introducing us to real-world ways to analysis our data, know what tests we need to make and get a better grip of how to fundamentally increase our sales. For the one year we worked together, I can safely say we have come out as a better business, but also better marketers who better understand how to maximise our audience and conversions
Theo delivered a fantastic workshop for over 80 entrepreneurs currently taking part in the Santander X Entrepreneurship Awards. All of our startups loved the session and came away with tips and strategies they could apply to their businesses straight away.
Theo identified some great growth opportunities for us. We are now experimenting more effectively and talking to our customers more. Theo provided lots of value for Shoobs.
Theo delivered an absolutely fantastic training session and we received such great feedback from our ventures about it
We had just revamped our onboarding flow and got Theo to take a look at it. He gave a very detailed review and my team were amazed by the level of depth in the insights.
I approached Theo as I wanted to understand why users were dropping off during onboarding. He provided a detailed outline of the things we had to change to reduce friction points and with his very structured auditing process even found a bug
As a marketer, I know the importance of an effective onboarding flow. It’s the one step that can make or break the relationship with your customers. Really enjoy Theo’s content on the subject, he has a proven ability to understand customer behavior and design flows that convert.
I've been enjoying Theo's ideas about user onboarding and retention a lot. Especially the breakdowns of well-known companies and the templates he shares are a goldmine. Highly recommend working with Theo when you're struggling to get fresh users engaged and keep them as happy customers for years!
Theo is one of my favorite follows when it comes to startup growth. From user onboarding to google analytics, he's done it all and has the content to back it up.
Theo's templates are incredible - they give you the blueprint to understanding how to onboard your new customers.
There is nobody better to help you understand the growth strategy for your product - every one of Theo's templates are so valuable for helping me build my business
Theo has helped create a really strong growth and learning culture at acasa. He worked to drive more relevant traffic for us, improve our conversion funnels and reduce our CPA
I’ve learned a ton from Theo’s case studies on effective onboarding. His product insights are invaluable for marketers and builders alike.
I've always been impressed by Theo's understanding of startup growth strategy. He's exceptionally thoughtful and his content on product-led growth is impressive
Theo knows what it takes to scale. We have worked together on multiple startups over the years, I trust and recommend him when it comes to growth. He can think high-level but also get into the details.
We have been exploring different avenues to increase the effectiveness of our onboarding in order to ensure that users reach their first AHA moment and continue to be excited about using our platform.
Theo did a fantastic job auditing our onboarding flow and made actionable recommendations to improve it. Always an absolute joy to work with him and I can not recommend enough the value he adds.
We had just revamped our onboarding flow and got Theo to take a look at it. He gave a very detailed review and my team were amazed by the level of depth in the insights.
Theo's workshop was the best session on growth I've done so far.
Lorem ipsum is simply dummy text of the printing and typesetting industry. Lorem ipsum has been the industry's standard dummy text.