Adding friction to increase revenue
Growth Tactics from Video Games
Unlock the Power of User Feedback
Reverse Engineering Your Competitor's Marketing Strategy
8 Great SaaS Onboarding Email Examples
Why You Still Need to Do Things that Don’t Scale
Books non-technical founders should read to create better products
Template Driven Growth
Using Jobs To Be Done to Sell More
Understanding Payback Period
Simple User Onboarding Framework to Increase Your Activation Rate
The Guide To Effective Positioning
Using Priming in your product
Delighting Customers Using the Peak End Rule
Problem Agitate Solution Copywriting Framework
Using Loss Aversion to drive growth
Increase your free to paid conversion rate
Ingredients of High Converting Sign Up Pages
Dropbox Growth Story
How to use AIDA to boost your landing page conversion rate
9 SaaS Metrics you need to know
9 Ways to Leverage Psychology to Create Better Product Experiences
7x Your conversions with Personalisation
7 fail-proof tips to build trust
10 principles of UI Design
7 tips to boost cashflow using annual pricing
7 tips to engineer virality
You can lose a customer fast.
Using this cognitive bias can make them stick around.
6 ways to delight your customers using psychology:
Peak-End Rule.
People judge an experience by how they felt at its peak.
The high points.
The low points.
And at the end.
Not as an a general average of the experience.
You need to identify those moments.
And make them special.
Here's how:
Celebrate key actions
Slack celebrates when you set up your first channel.
They make a simple action a memorable moment.
So they reinforce good behaviour.
The user is more likely to do this action in future, knowing it may be rewarded.
Surprise at the end
Create a positive experience at the end of an interaction with a customer.
Flywheel sent out swag.
You could offer a bonus upgrade after signup.
A handwritten letter.
A free resource.
Work to make the end of an experience memorable.
Empathise
Sending an email to a userbase is stressful.
There's undo once you press that button.
Mailchimp knows this.
So they make the experience memorable.
They show empathy.
They are with you during this moment.
Both before and and after.
Support breeds loyalty.
Celebrate getting more value
Paying more money should never be fun.
Zapier makes upgrading a celebratory moment.
Why?
The customer is now closer to their problem being solved.
Less headache.
More time saved.
Not them spending more.
Their pain of spending turns to joy.
Make negative moments better.
Not knowing where your food is would make anybody hangry.
Deliveroo makes the moments waiting for your food better.
They keep you in the loop.
You can see your food on the map.
You get notifications at each point.
Customers are happier.
Make leaving the product easy.
Don't make it make a user feel guilty for leaving.
That leaves a sour taste in people's mouths.
End it on a positive note.
So they remember you positively.
And come back.
Spotify shows you a Goodbye playlist when you downgrade.
Think about your user journey.
When are the big moments?
When are emotions the highest? Create a delightful experience there.It doesn't take much.
The right copy. An animation. A notification.
Give a positive impression of your product.
Make users want to come back
Summary:
1. Get a win in early.
2. Reinforce key actions
3. Celebrate getting more value
4. Empathise
5. Make negative moments better
6. End on the right note
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